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Blend brings years of experience to your team through Umbraco coaching and co-development, helping you develop, integrate, and accelerate your web team in the Friendly CMS.
Clarifying our Vocabulary: The Words We Use Off-site link
The chasm of understanding between consultant and client is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded, and sometimes impossible to decipher.
Turning Card Sort Lemons into Content Strategy Lemonade Off-site link
If there’s one skill that is too often overlooked in the web strategy industry, it’s the act of continuing to find useful information in what seems to be rubbish data.
Building Confidence: The Hidden Content Deliverable Off-site link
When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. But what if the biggest deliverable is simply to help clients understand what they're expected to manage in the first place?
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
Blend's Corey Vilhauer was invited to submit a video for GatherContent's 2017 Advent Calendar. He spoke about editorial triggers - a small but important addition to an organization's content calendar.
The Web Project Guide at Boye & Co. Off-site link
The Web Project Guide authors Corey Vilhauer and Deane Barker were both guests of a special member conference call for Boye & Co., an educational professional networking group primarily focused on the world of tech and web development.
Chapter 5: Identify Your Audiences Off-site link
We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?
Chapter 6: Identify Outcomes and Expectations Off-site link
Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.
Chapter 8: Gather Insight From Your Metrics Off-site link
A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”