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Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link
Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.
Umbraco Coaching and Co-Development
Blend brings years of experience to your team through Umbraco coaching and co-development, helping you develop, integrate, and accelerate your web team in the Friendly CMS.
Making Things Real: Content Strategy for Realistic Content Management Off-site link
This post is a psuedo-transcription of Corey Vilhauer's talk at Confab Central 2017, entitled “Making things real: Content strategy for realistic content management.” It has been recreated from notes and slides.
Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
Building Confidence: The Hidden Content Deliverable Off-site link
When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. But what if the biggest deliverable is simply to help clients understand what they're expected to manage in the first place?
Editorial Triggers: A GatherContent Advent Calendar Video Off-site link
Blend's Corey Vilhauer was invited to submit a video for GatherContent's 2017 Advent Calendar. He spoke about editorial triggers - a small but important addition to an organization's content calendar.
Clarifying our Vocabulary: The Words We Use Off-site link
The chasm of understanding between consultant and client is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded, and sometimes impossible to decipher.
The Web Project Guide at Boye & Co. Off-site link
The Web Project Guide authors Corey Vilhauer and Deane Barker were both guests of a special member conference call for Boye & Co., an educational professional networking group primarily focused on the world of tech and web development.
Turning Card Sort Lemons into Content Strategy Lemonade Off-site link
If there’s one skill that is too often overlooked in the web strategy industry, it’s the act of continuing to find useful information in what seems to be rubbish data.
Blend's Umbraco Plans
One size most definitely does not fit all. So why would a CMS be any different? Understanding that no two businesses are the same, we adapt Umbraco to meet our clients where they are with four, unique Umbraco plans.