Blend Interactive is excited to announce we have become the first North American uMarketingSuite Partner! Find out more about our partnership with uMarketingSuite.

Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Internship Recap: Summer 2022

Summer is starting to wind down, and it's almost time to say goodbye to Blend's summer 2022 interns. Before the two head back off to college, hear what they have to say about their time here at Blend!

July 28, 2022

Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson) Off-site link

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

July 19, 2022 | The Web Project Guide Podcast

Optimizely Release Notes — May/June 2022

The following release notes highlight major or interesting changes in Optimizely's products in May and June 2022.

July 16, 2022

Umbraco Release Notes — May / June 2022

The following release notes highlight major or interesting changes in Umbraco's products in May and June 2022.

July 15, 2022

Blend Interactive Named uMarketingSuite's First North American Partner

Blend Interactive is excited to announce that we have become the first North American partner for uMarketingSuite, an all-in-one marketing suite that extends Umbraco’s ability to facilitate marketing and communication goals.

July 13, 2022

Making the Switch to Google Analytics 4

It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips. 

July 12, 2022

Umbraco 10 — What’s New

Umbraco 10 is the newest release for Umbraco’s CMS. Our Umbraco team breaks down what this new version means for site editors and developers.

July 2, 2022

Karla’s European Vacation: Attending Codegarden 2022

Business “vacations” are never really vacations — after all, vacations typically involve some kind of rest. Our CEO, Karla Santi, recently traveled to Denmark to attend Umbraco’s Codegarden and, while she came back without a voice and a definite lack of sleep, she said it was worth every minute.

June 30, 2022

Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley) Off-site link

Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

June 15, 2022 | The Web Project Guide Podcast

Flexibility First: Designing for Mobile and Beyond

There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.

May 26, 2022

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.