Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Beyond Bounce Rate: Adding Tools to Your End-Of-Year Web Reporting

The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.

September 7, 2022

Positivity, Hope, and Your Future at Blend

In her original book, Little Miss Sunshine asks “Wouldn’t you like to be happy?” We’re expanding our team, and we want to help you answer that question with a “Yes.”

August 25, 2022

Episode 10: Organize Your Content (w/ Lisa Maria Marquis) Off-site link

Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)

August 16, 2022 | The Web Project Guide Podcast

Internship Recap: Summer 2022

Summer is starting to wind down, and it's almost time to say goodbye to Blend's summer 2022 interns. Before the two head back off to college, hear what they have to say about their time here at Blend!

July 28, 2022

Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson) Off-site link

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

July 19, 2022 | The Web Project Guide Podcast

Optimizely Release Notes — May/June 2022

The following release notes highlight major or interesting changes in Optimizely's products in May and June 2022.

July 16, 2022

Umbraco Release Notes — May / June 2022

The following release notes highlight major or interesting changes in Umbraco's products in May and June 2022.

July 15, 2022

Blend Interactive Named uMarketingSuite's First North American Partner

Blend Interactive is excited to announce that we have become the first North American partner for uMarketingSuite, an all-in-one marketing suite that extends Umbraco’s ability to facilitate marketing and communication goals.

July 13, 2022

Making the Switch to Google Analytics 4

It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips. 

July 12, 2022

Umbraco 10 — What’s New

Umbraco 10 is the newest release for Umbraco’s CMS. Our Umbraco team breaks down what this new version means for site editors and developers.

July 2, 2022

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.