Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Episode 2: Set Your Expectations (w/ Karen McGrane)

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

December 15, 2021 | The Web Project Guide Podcast

Episode 1: Know the Scope of the Project (w/ Bill DeRouchey)

Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.

November 22, 2021 | The Web Project Guide Podcast

Design Through Discovery: Blend's Strategic Design Philosophy

Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

August 20, 2020

So ... What Is Discovery?

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

March 6, 2020

Chapter 18: Select an Integration Partner

In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.

January 16, 2020 | The Web Project Guide

Chapter 16: Select a Content Management System

Selecting a content management system (CMS) is a combination of research and vendor engagement. You need to identify prospective systems, investigate their capabilities, engage with the vendors for demonstrations or questions, and finally distill and synthesize all that information and come to a decision.

December 16, 2019 | The Web Project Guide

Chapter 15: Determine System Requirements

At this stage, you have enough information to draw up requirements for what you need in a content management system (CMS).

December 15, 2019 | The Web Project Guide

Chapter 7: Know Your Content

One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.

August 15, 2019 | The Web Project Guide

Chapter 6: Identify Outcomes and Expectations

Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.

July 16, 2019 | The Web Project Guide

Chapter 5: Identify Your Audiences

We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?

July 15, 2019 | The Web Project Guide

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.