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Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson) Off-site link

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

July 19, 2022 | The Web Project Guide Podcast

Corey Vilhauer on The Write Now Podcast

Blend's User Experience Architect Corey Vilhauer was a guest on The Write Now Podcast with Sarah Werner this week, where the two of them discussed everything from how life changes the writing process to how to find a voice through practice and failure.

December 5, 2017 | The Write Now Podcast

Introducing: The Web Project Guide Podcast

We’re excited to announce The Web Project Guide podcast: a guide to understanding the web project process.

November 19, 2021

Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

December 15, 2021 | The Web Project Guide Podcast

Episode 1: Know the Scope of the Project (w/ Bill DeRouchey) Off-site link

Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.

November 22, 2021 | The Web Project Guide Podcast

Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley) Off-site link

Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

June 15, 2022 | The Web Project Guide Podcast

Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link

Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.

May 17, 2022 | The Web Project Guide Podcast

Episode 6: Identify Outcomes and Expectations (w/ C. David Gammel) Off-site link

Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.

April 14, 2022 | The Web Project Guide Podcast

Episode 5: Identify Your Audiences (w/ Erika Hall) Off-site link

Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.

March 15, 2022 | The Web Project Guide Podcast

Episode 4: Create a Project Plan (w/ Brett Harned) Off-site link

Corey and Deane talk about how project plans rarely stay intact upon first contact with real life.  Then, we chat with Brett Harned, author of Project Management for Humans, about his definition of a project plan, creating better retrospectives, and how to help clients and project teams keep on track. (Also, Brett tells us the best album in his record collection.)

February 15, 2022 | The Web Project Guide Podcast