Search Results

AI adoption fails because organizations bolt tools onto processes instead of understanding actual workflow problems. AI works well for mechanical tasks like research synthesis and consistency checking, but editorial judgment must stay human. Start by identifying your team's real pain points, pick one workflow to improve, and measure actual time saved—the goal is better content, not AI for its own sake.

AI

When we search for something on the web, we’re not looking for “results.” When we’re looking for the nearest children’s hospital, or the nearest credit union, we often think we’re looking for a list of options — a list of results — but that’s not really what we want. We don’t want more decisions. We don’t want randomly associated web pages.

AI  |  Development

For marketing and digital teams, the end of the year means more than just a new date to remember — it often means conversations and planning about what the new year will bring — from goals and projects, to exciting new and big ideas.

Project Management  |  Strategy