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CMS and Platform Selection Services

Choose a CMS based on how your team works — not feature lists. Platform-experienced, vendor-neutral guidance for complex organizations.

Bob Davidson  |  April 14, 2026

Upgrading Blend Add-Ons for Optimizely CMS 13

Bob Davidson sitting at a table in his office.

After upgrading two Blend Optimizely add-ons to CMS 13 compatibility, Bob Davidson shares the three takeaways — including the new Application system, async content area filtering, and tag helper-based platform navigation.

Development  |  Optimizely

Corey Vilhauer  |  April 3, 2026

Thinking in Components, Not Pages: A Better Way to Model Your Content

A graphic illustrating a set of sites built using components.

Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.

Content and IA  |  Design and Front-End  |  Strategy

Corey Vilhauer  |  April 3, 2026

The Process Is the Deliverable

A graphic visualizing the four-step proven process for Blend's strategic work: Understand, Focus, Architect, and Shape

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

Joe Kepley  |  March 19, 2026

Vendor-Led vs. Bring-Your-Own: Who Owns The Center Of Your Organization’s AI Universe

A graphic of a computer on a background of planets and stars representing the expanding universe of tools.

CMS vendors handle AI in two ways: built-in orchestration or bring-your-own tools. Learn how each approach works and which fits your AI strategy.

AI

Joe Kepley  |  March 9, 2026

Stop Starting Over: A Better Way to Build Association Websites

A graphic of a chain of paper cut-out people in front of a stylized web interface.

Learn how data orchestration helps associations avoid costly website rebuilds by decoupling content sources from the CMS — so switching tools doesn't mean starting over.

Associations  |  Development  |  Strategy

Joe Kepley  |  March 9, 2026

The Membership Magnet: Growing Your Association with Strategic Content Paywalls

Learn five content paywall strategies associations can use to grow membership — including tiered access, metered access, time delays, and sharing codes.

Associations  |  Strategy

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