Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how.
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Chapter 8: Gather Insight From Your Metrics Off-site link
A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”
uMarketingSuite's Conversation with Joe Kepley Off-site link
uMarketingSuite interviews Blend Founder and CTO Joe Kepley to discuss how uMarketingSuite's tool has revolutionized our marketing efforts.
Beyond Bounce Rate: Adding Tools to Your End-Of-Year Web Reporting
The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.
A Web Analytics Primer
Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.
Developing a Roadmap for Digital Transformation
Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.
Why Planning Matters
Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
How Audits Improve Your Site: Accessibility, Performance, and Design Audits
Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.
Chapter 23: Plan for Post-Launch Operations Off-site link
An effective website depends on a collection of humans performing roles. Who are these people, what are they being asked to do, and how are lines of communication and reporting established?
Chapter 24: Maintain and Improve Off-site link
And the real work begins: how to manage the support and maintenance process, circulate and check new content, and keep the site fresh long after launch day.