Blend Interactive is excited to announce we have become the first North American uMarketingSuite Partner! Find out more about our partnership with uMarketingSuite.

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Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link

Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.

October 11, 2012 | Eating Elephant

Building Confidence: The Hidden Content Deliverable Off-site link

When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. But what if the biggest deliverable is simply to help clients understand what they're expected to manage in the first place?

January 19, 2012 | Eating Elephant

Turning Card Sort Lemons into Content Strategy Lemonade Off-site link

If there’s one skill that is too often overlooked in the web strategy industry, it’s the act of continuing to find useful information in what seems to be rubbish data.

October 13, 2011 | Eating Elephant

Chapter 16: Select a Content Management System Off-site link

Selecting a content management system (CMS) is a combination of research and vendor engagement. You need to identify prospective systems, investigate their capabilities, engage with the vendors for demonstrations or questions, and finally distill and synthesize all that information and come to a decision.

December 16, 2019 | The Web Project Guide

Chapter 18: Select an Integration Partner Off-site link

In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.

January 16, 2020 | The Web Project Guide

How Blend Chooses a CMS

Over its history, Blend has developed a pattern of being an early North American partner for a number of European CMS systems. Blend was an early North America Partner for eZ Publish (now Ibexa), Episerver (now Optimizely), and Umbraco (still Umbraco!).

March 14, 2022

The Web of Questions

Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.

December 12, 2013

Fresh Design and Interconnected Content Model

In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.

Creating a New Product: From User Flows to Prototypes

User flows helped us determine the best way to move users from one point to another, and prototypes helped confirm we were going in the right direction.

Understanding the Ecosystem: Documentation of People and Apps

An onsite exercise in alignment, our governance and taxonomy workshop helped present a big picture look at internal communication.