STYLE GUIDE

Service Columns


Service Columns

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Discovery and Research

Before you design or build anything, understand what you're dealing with — your audiences, your content, and what your team can manage.

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Web Strategy

Content strategy, information architecture, governance, and CMS planning — the strategic decisions that make complex web projects succeed.

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Digital Platform Selection

Choose a CMS based on how your team works — not feature lists. Platform-experienced, vendor-neutral guidance for complex organizations.

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AI Strategy

Practical AI guidance for content teams — from editorial workflows to search optimization — without chasing hype.

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GEO Readiness

Help your website surface in AI-powered search — through structured content, schema, and the content architecture practices you already need.

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Design

Design that works for your audience and your editors — from visual systems and prototyping to accessible, structured interfaces.

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User Experience Testing

Test your navigation, wireframes, and content with real users — before development locks decisions in.

Accessibility

Your site belongs to everyone. Web accessibility standards help make sure your site is as inclusive as possible.

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.NET Development

Custom .NET development on Optimizely, Umbraco, and Contentstack — built for complex content and the editorial teams who manage it.

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Headless

Headless and composable CMS architecture for teams managing content across websites, apps, and multiple channels.

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Site Migration

CMS migrations that don't lose what matters — content mapping, data migration, redirect planning, and platform transitions for complex sites.

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Coaching and Co-Development

Build your .NET development team's CMS capabilities alongside experienced Optimizely and Umbraco practitioners.

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Ongoing Partnership Plans

Development, design, strategy, and consultation — monthly support partnership for sites we built and sites we didn't.

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Digital Optimization

Get more value from your website through strategic planning, performance auditing, and iterative improvement.

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Web Operations

Who owns your content after launch? Web operations and governance planning for editorial teams managing complex sites.