Services
Ongoing Partnership Plans — Your site doesn't end at launch. Neither do we.
Most sites stall after launch. The ones that keep improving have someone invested in making them better.
The problem.
The project is done. The site is live. The team that built it is moving on to the next thing. But your site is still a living system — it needs updates, new features, content changes, integrations, and someone who picks up the phone when something breaks at 4 p.m. on a Friday.
Your site needs ongoing support, and the real question is who provides it — and whether they understand the strategy behind what was built.
The solution.
The organizations that get the most value from their web investment are the ones that plan for what happens after launch — not just maintenance, but strategic improvement and editorial support that keeps the site moving forward.
When the team that built your site is also the team supporting it, institutional knowledge stays intact — the reasoning behind the content model, the integration architecture, the editorial workflow decisions. That continuity matters.
We'd love to talk.
Ready to talk through your project? We're ready to hear from you. Drop us a line.
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The partnership process.
Partnership plans are structured around your priorities, not a fixed menu. Some clients need primarily development hours — new features, integrations, performance work. Others need strategic consultation — content audits, optimization recommendations, editorial process improvements. Most need a mix, and the mix changes over time.
We start every partnership with a planning session to align on priorities, then adjust the roadmap as your needs evolve. We keep the same people on your account where possible so institutional knowledge doesn't get lost.
What can an ongoing partnership include?
A flexible monthly partnership that adapts to what your site needs most — development, design, strategy, or a mix.
Strategic support
- Annual and quarterly planning
- Audits and governance review
- Optimization recommendations
- Accessibility monitoring and review
Development support
- New features and functionality
- CMS upgrades and maintenance
- Integration development and maintenance
- Bug resolution and performance work
- Security monitoring and patching
Design support
- New page templates and content types
- Component development and design system maintenance
- Design refinements
| Tier Level | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Plan Comparison | Plan Comparison | Plan Comparison | Plan Comparison |
| Dedicated Project Manager |  | | |
| CMS Major Upgrades | | | |
| CMS Minor Upgrades & Bug Fix Releases | | | |
| Project Team Status Calls | Once a Month | Every Other Week | Once a Week |
| Monthly Assured Hours | Varies by Client | ||
| Annual Planning Session | | | + Goal Tracking |
| Quarterly Progress Check-In | Not included. | | |
| Performance Audits (per year) | Not included. | 2 | 4 |
| Accessibility Audits (per year) | Not included. | 2 | 4 |
| Monthly Security Scanning | | | |
What We Offer
Partnership comes in all sizes.
Here are some of the ways we provide ongoing partnership to our clients — and, potentially, to you.
Discovery and Research
Before you design or build anything, understand what you're dealing with — your audiences, your content, and what your team can manage.
Web Strategy
Content strategy, information architecture, governance, and CMS planning — the strategic decisions that make complex web projects succeed.
Digital Platform Selection
Choose a CMS based on how your team works — not feature lists. Platform-experienced, vendor-neutral guidance for complex organizations.
AI Strategy
Practical AI guidance for content teams — from editorial workflows to search optimization — without chasing hype.
GEO Readiness
Help your website surface in AI-powered search — through structured content, schema, and the content architecture practices you already need.
Design
Design that works for your audience and your editors — from visual systems and prototyping to accessible, structured interfaces.
User Experience Testing
Test your navigation, wireframes, and content with real users — before development locks decisions in.
Accessibility
Your site belongs to everyone. Web accessibility standards help make sure your site is as inclusive as possible.
Headless
Headless and composable CMS architecture for teams managing content across websites, apps, and multiple channels.
.NET Development
Custom .NET development on Optimizely, Umbraco, and Contentstack — built for complex content and the editorial teams who manage it.
Site Migration
CMS migrations that don't lose what matters — content mapping, data migration, redirect planning, and platform transitions for complex sites.
Coaching and Co-Development
Build your .NET development team's CMS capabilities alongside experienced Optimizely and Umbraco practitioners.
Digital Optimization
Get more value from your website through strategic planning, performance auditing, and iterative improvement.
Web Operations
Who owns your content after launch? Web operations and governance planning for editorial teams managing complex sites.
Frequently asked questions.
What does a typical partnership plan cost?
Plans are structured as monthly retainers, typically starting around $3,000–$5,000/month and scaling based on scope and complexity. Some clients invest more during periods of active development and scale back during maintenance phases. We structure plans to match your budget and priorities.
Can we change what we use the hours for month to month?
Yes. Partnership plans are flexible by design. One month might be heavy on development; the next might focus on strategic planning or design work. We adjust based on what you need, with planning sessions to keep the roadmap current.
Do we need a partnership plan if we have an internal development team?
Not necessarily — but many organizations with internal teams still maintain a partnership with us for strategic guidance, specialized CMS expertise, capacity overflow, or as a second opinion on complex decisions. A coaching engagement might also be a good fit. Learn more about coaching →
Can Blend support a site that another agency built?
Yes. A significant portion of our support work is on sites we didn't build originally. We do a technical review, understand the architecture, and take it from there. We're upfront if we find issues that need attention before ongoing support can be effective.
What if we just need someone to fix bugs and keep the site running?
We can do that, but we'd encourage you to think bigger. The most successful partnerships aren't just about maintenance — they're about making the site better over time. Even a modest plan that includes optimization planning alongside bug fixes will deliver more value than reactive support alone.