Strategy

A website depends on content, design, and functionality — strategic planning helps make sure all three work in concert.

Giving your site definition, guidance, and direction.

Knowing what your customers want is not the same as putting it into action.

This is where the strategic content, architecture, and design process comes into play: turning site requirements — and user needs — into an action plan for engagement, editorial process, and organization.

The strategic process.

At Blend, we know there’s a wide spectrum — and with it, a balance — of granularity in regards to how a site is put together. Every “what” needs to include a “why,” and every feature must tie to actionable user goals.

This means developing a strategic web plan that takes into account:

  • Content strategy
  • Information architecture
  • Technical and integration planning
  • CMS selection
  • Governance guidance

What does strategy include?

The strategy phase of any project is focused on planning for design and development through iterative user-focused consultation. These are the steps we take to save time, energy, and money later on.

CONTENT

  • Discovery and user research
  • Content strategy and design
  • Site message architecture
  • Web style guides and writing guidance

ARCHITECTURE

  • Site mapping
  • Content and template modeling
  • Taxonomies and ontologies
  • Wireframes and visual models
  • Technical scoping

CONSULTATION

  • Annual and quarterly roadmapping
  • Accessibility audits
  • Governance and operations analysis
  • Performance audits
  • Workshops

Related work.

Check out some of the work we’ve done in the field of strategy.

View all of our work.

Strategic Planning for a Storied University

Developing a content plan that can be maintained by an existing on-site development team.

A Front to Back Strategy for the University

A full-stack project from discovery to development and support, handled step-by-step in partnership with our trusted client.

Our thoughts on web strategy.

Read articles on web strategy.

No CMS Is a (SEO) Magic Bullet: A Quick Guide on SEO Within the CMS

Corey Vilhauer

A common misunderstanding is that one CMS is better at SEO than others. The success of your SEO relies on more than just your platform - it relies on content, plugins and the algorithm.

October 27, 2021

The Web Project Guide at Boye & Co.

The Web Project Guide authors Corey Vilhauer and Deane Barker were both guests of a special member conference call for Boye & Co., an educational professional networking group primarily focused on the world of tech and web development.

August 26, 2021 | The Web Project Guide

Why Planning Matters

Taylor Lopour

Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.

August 4, 2021

Read all web strategy articles.