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Strategy

A website depends on content, design, and functionality — strategic planning helps make sure all three work in concert.

Giving your site definition, guidance, and direction.

Knowing what your customers want is not the same as putting it into action.

This is where the strategic content, architecture, and design process comes into play: turning site requirements — and user needs — into an action plan for engagement, editorial process, and organization.

The strategic process.

At Blend, we know there’s a wide spectrum — and with it, a balance — of granularity in regards to how a site is put together. Every “what” needs to include a “why,” and every feature must tie to actionable user goals.

This means developing a strategic web plan that takes into account:

  • Content strategy
  • Information architecture
  • Technical and integration planning
  • CMS selection
  • Governance guidance

What does strategy include?

The strategy phase of any project is focused on planning for design and development through iterative user-focused consultation. These are the steps we take to save time, energy, and money later on.

CONTENT

  • Discovery and user research
  • Content strategy and design
  • Site message architecture
  • Web style guides and writing guidance

ARCHITECTURE

  • Site mapping
  • Content and template modeling
  • Taxonomies and ontologies
  • Wireframes and visual models
  • Technical scoping

CONSULTATION

  • Annual and quarterly roadmapping
  • Accessibility audits
  • Governance and operations analysis
  • Performance audits
  • Workshops

Related work.

Check out some of the work we’ve done in the field of strategy.

View all of our work.

Strategic Planning for a Storied University

Developing a content plan that can be maintained by an existing on-site development team.

A Front to Back Strategy for the University

A full-stack project from discovery to development and support, handled step-by-step in partnership with our trusted client.

Our thoughts on web strategy.

Read articles on web strategy.

Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley) Off-site link

Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

June 15, 2022 | The Web Project Guide Podcast

Flexibility First: Designing for Mobile and Beyond

Sam Otis | Corey Vilhauer

There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.

May 26, 2022

Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link

Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.

May 17, 2022 | The Web Project Guide Podcast

Read all web strategy articles.