Strategy

A website depends on content, design, and functionality — strategic planning helps make sure all three work in concert.

Giving your site definition, guidance, and direction.

Knowing what your customers want is not the same as putting it into action.

This is where the strategic content, architecture, and design process comes into play: turning site requirements — and user needs — into an action plan for engagement, editorial process, and organization.

The strategic process.

At Blend, we know there’s a wide spectrum — and with it, a balance — of granularity in regards to how a site is put together. Every “what” needs to include a “why,” and every feature must tie to actionable user goals.

This means developing a strategic web plan that takes into account:

  • Content strategy
  • Information architecture
  • Technical and integration planning
  • CMS selection
  • Governance guidance

What does strategy include?

The strategy phase of any project is focused on planning for design and development through iterative user-focused consultation. These are the steps we take to save time, energy, and money later on.

CONTENT

  • Discovery and user research
  • Content strategy and design
  • Site message architecture
  • Web style guides and writing guidance

ARCHITECTURE

  • Site mapping
  • Content and template modeling
  • Taxonomies and ontologies
  • Wireframes and visual models
  • Technical scoping

CONSULTATION

  • Annual and quarterly roadmapping
  • Accessibility audits
  • Governance and operations analysis
  • Performance audits
  • Workshops

Related work.

Check out some of the work we’ve done in the field of strategy.

View all of our work.

From Design System to Final Launch

Icertis needed more than a new design — they needed a full design system, and they needed it built in a robust tool. Blend and Optimizely stepped up to help them out.

Partnering Toward a Fresh New Credit Union Design

Relationships matter, especially in the world of federal credit unions. Thankfully, partnerships are what we specialize in at Blend — and it was a partnership with SELCO that led to a fresh, beautiful new site.

Our thoughts on web strategy.

Read articles on web strategy.

Episode 13: Develop the Graphic and Interface Design (w/Sam Otis) Off-site link

Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He’s kidding, mostly.) Then, Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, joins us to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.

November 16, 2022 | The Web Project Guide Podcast

From Content Analytics to Intelligent Content: a Review of uMarketingSuite

Joe Kepley

In the early days of the web, analytics shifted from curiosity to a driving force. Now, the focus is on what you do with those analytics — what insights can you glean in order to help drive conversions? For Umbraco users, uMarketingSuite helps put these insights into action.

November 7, 2022

A Better Budget: How Tech Planning Improves the Scoping Process

Joe Kepley

One of the toughest parts of any web project is estimating how much the project will cost and how long it will take. Technical planning helps create better budgets, plan for more realistic timelines, and improve the efficiency of the entire project.

October 17, 2022

Read all web strategy articles.