A website depends on content, design, and functionality — strategic planning helps make sure all three work in concert.
Giving your site definition, guidance, and direction.
Knowing what your customers want is not the same as putting it into action.
This is where the strategic content, architecture, and design process comes into play: turning site requirements — and user needs — into an action plan for engagement, editorial process, and organization.
The strategic process.
At Blend, we know there’s a wide spectrum — and with it, a balance — of granularity in regards to how a site is put together. Every “what” needs to include a “why,” and every feature must tie to actionable user goals.
This means developing a strategic web plan that takes into account:
- Content strategy
- Information architecture
- Technical and integration planning
- CMS selection
- Governance guidance