Partnering Toward a Fresh New Credit Union Design
Relationships matter, especially in the world of federal credit unions. Thankfully, partnerships are what we specialize in at Blend — and it was a partnership with SELCO that led to a fresh, beautiful new site.
In the world of credit unions, relationships matter. Funny enough — that’s what matters in web design and development, too. Which is why our project with SELCO ran so smoothly — any project is a breeze when you get to work with partners as focused on communication and personal connection as the team at SELCO.
Headquartered in Springfield, Oregon, SELCO serves 26 counties across the state. As a part of a recent brand analysis, Blend’s job was to create a new experience on Optimizely, using inspiration from their already running marketing materials. The focus was on empowering people to reach their goals with a wide range of products and services, free resources, and trusted financial experts — all accessible through an attractive, intuitive, and mobile-first website.
Blend’s design process began with project discovery and research, pairing our experience in financial services and web best practices with the domain expertise of the team at SELCO. After gathering a body of knowledge, we began sketching out the site as wireframes, which focused the project into a gradual and iterative design baseline.