Optimizely and Blend

Our decade-plus history of helping projects create valuable digital experiences through Optimizely (formerly Episerver).

Partners since 2008

Optimizely (formerly Episerver) has a mission to make it easy for customers to create effective digital experiences for their customers in any channel on any device. It's a reason they are consistently named leaders in Gartner's Magic Quadrant — one of just five in 2021 — and a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021.

Optimizely-partner-badge-2021_gold_xl.pngAnd it's why we've worked alongside them since they entered the North American market.

Blend has been working with Optimizely and Episerver since 2008, and was named North American Partner of the Year in 2009. Blend is a Gold Solution Partner with three Optimizely certified developers on staff: Bob Davidson (Commerce), Chris Wahl (CMS), and John Pavek (CMS). That's 100% of our Optimizely developers.

Blend's work with Optimizely spans the entire scope of what you can do with a content management system:

  • Full-scope strategy-through-launch projects
  • Guidance and consulting for difficult installations
  • Migration into Optimizely from commercial and in-house content management systems
  • Strategy and design projects that understand how design works within Optimizely.


Partners since 2008, Optimizely brings your project a best-in-class digital experience, backed by Blend’s years of experience.

Partners since 2008.

Blend has been working with Optimizely and Episerver since 2008, and was named North American Partner of the Year in 2009.

2021 Gold Solution Partner.

Blend is a Gold Solution Partner with four Optimizely certified developers on staff.

Setting you up for success.

Blend's history and experience developing custom Optimizely and Episerver solutions equips us to provide top-shelf co-development with your organization's existing development team.

Our work with Optimizely.

Here are some of the projects we've built or supported using the Optimizely CMS.

Iterative Technical Planning: A Smoother Development Cycle

Gradual technical scoping leads to a more informed — and smoother running — project. Here’s how we did it.

A Fast Turnaround from On-Premise to Cloud

A migration from on-premise to cloud infrastructure in just a few days helped keep Florida's emergency communication on board.

Fresh Design and Interconnected Content Model

In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.

A Seamless, No-Fuss Move to Episerver DXP

The benefits were apparent as we helped move a nationally renowned children's hospital to their new Episerver (now Optimizely) DXP environment.

Integrating Episerver and Integrating Multiple Teams

Our work with University of Redlands began as a development partner, but continued as a consultant as three teams worked together for a common goal.

Thoughts on Optimizely.

We’ve written at length, both here and beyond, on Optimizely (and Episerver for nearly a decade prior).

Multitenant Episerver Sites on IIS Express

Bob Davidson

IIS Express allows for fast, license-free local development. But, it has its downsides as well. Blend's Director of Development Bob Davidson explains how to navigate IIS Express in order to bind multiple Episerver sites and languages in this Coding with Bob video.

January 14, 2022

Optimizely Release Notes — November / December 2021

Bob Davidson

The following release notes highlight major or interesting changes in Optimizely's products in November and December 2021.

January 3, 2022

Integrating Azure AD with Optimizely CMS 12

Bob Davidson

Blend's Director of Development Bob Davidson talks through how Optimizely integrates with Azure Active Directory after the introduction of Optimizely CMS 12.

November 9, 2021

Check out more thoughts on Optimizely.