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Optimizely and Blend
Our decade-plus history of helping projects create valuable digital experiences through Optimizely (formerly Episerver).
Partners since 2008
Optimizely (formerly Episerver) has a mission to make it easy for customers to create effective digital experiences for their customers in any channel on any device. It's a reason they are consistently named leaders in Gartner's Magic Quadrant — one of just five in 2021 — and a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021.
And it's why we've worked alongside them since they entered the North American market.
Blend has been working with Optimizely and Episerver since 2008, and was named North American Partner of the Year in 2009. Blend is a Gold Solution Partner with three Optimizely certified developers on staff: Optimizely MVP Bob Davidson, John Pavek, and Steph Uher.
Blend's work with Optimizely spans the entire scope of what you can do with a content management system:
- Full-scope strategy-through-launch projects
- Guidance and consulting for difficult installations
- Migration into Optimizely from commercial and in-house content management systems
- Strategy and design projects that understand how design works within Optimizely.
Optimizely
Partners since 2008, Optimizely brings your project a best-in-class digital experience, backed by Blend’s years of experience.

Partners since 2008.
Blend has been working with Optimizely and Episerver since 2008, and was named North American Partner of the Year in 2009.

2021 Gold Solution Partner.
Blend is a Gold Solution Partner with four Optimizely certified developers on staff.

Setting you up for success.
Blend's history and experience developing custom Optimizely and Episerver solutions equips us to provide top-shelf co-development with your organization's existing development team.
Our work with Optimizely.
Here are some of the projects we've built or supported using the Optimizely CMS.
Partnering Toward a Fresh New Credit Union Design
Relationships matter, especially in the world of federal credit unions. Thankfully, partnerships are what we specialize in at Blend — and it was a partnership with SELCO that led to a fresh, beautiful new site.
A Fast Turnaround from On-Premise to Cloud
A migration from on-premise to cloud infrastructure in just a few days helped keep Florida's emergency communication on board.
Iterative Technical Planning: A Smoother Development Cycle
Gradual technical scoping leads to a more informed — and smoother running — project. Here’s how we did it.
A Development Collaboration Designed for Success
A partnership in coaching and co-development designed to bring a regional communications giant up to speed on Episerver.
A Seamless, No-Fuss Move to Episerver DXP
The benefits were apparent as we helped move a nationally renowned children's hospital to their new Episerver (now Optimizely) DXP environment.
Thoughts on Optimizely.
We’ve written at length, both here and beyond, on Optimizely (and Episerver for nearly a decade prior).
Optimizely Release Notes — July-August 2023
The following release notes highlight major or interesting changes in Optimizely's products from July and August 2023.
Optimizely Release Notes — May-June 2023
The following release notes highlight major or interesting changes in Optimizely's products from May and June 2023.
Episode 20: Implement the Back-end Functionality (w/ David Knipe) Off-site link
Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.