Design

Driving user goals through sharp design and thoughtful pathways: experience design with decades of experience.

Your site is built on design.

There’s one thing at the heart of every process, every product, and every website: design.
At Blend, design leads the customer experience process. We design so the people who visit your site can reach their goals — and yours.

We believe design is more than just colors and graphics. Design is how we communicate meaning through shape and form. Design is function. Design is empathy.

Design is identity. Design is wayfinding. Design is storytelling.

Our design services.

When we talk about design at Blend, we talk about the process of creating function and meaning, and the tasks we take to get there, including:

  • User experience research and flows
  • Archetype-driven experience design
  • Graphic design and branding
  • Prototyping and wireframe testing
  • Front-end development

Our award-winning design team helps move you from ideation to fully implemented design. The germ of an idea is turned into the front page of your entire organization’s experience, in a way that’s usable, useful, and beautiful.

Working with your team.

Blend believes that design is at the heart of every project — even if that design isn’t created by us. In these cases, we work together to ensure that the proposed design matches our needs for front-end development and beyond, including:

  • Wireframe and design viability
  • Design and accessibility auditing
  • Technical scoping
  • Smooth handoff for front-end development

Related work.

Check out some of the work we’ve done in the field of design.

View all of our work.

A Design System for Increased Clarity

A company like Icertis, which provides a contract lifecycle management solution used by some of the world's largest enterprises, needs to appeal to a wide range of potential customers. Blend built a design system to allow for better clarity and easier communication.

Partnering Toward a Fresh New Credit Union Design

Relationships matter, especially in the world of federal credit unions. Thankfully, partnerships are what we specialize in at Blend — and it was a partnership with SELCO that led to a fresh, beautiful new site.

Resources on the design process.

We’ve written at length, both here and beyond, on design.

Episode 15: Determine System Requirements (w/ Joe Kepley) Off-site link

Corey and Deane discuss the three parts of selecting a CMS: requirements, tool, and development team. Then, Joe Kepley, chief technical officer at Blend Interactive, joins us to discuss the world of translating design and IA into code within a content management system — including balancing groundbreaking design with realistic engineering — and the need to tie high-level project goals into the real nuts and bolts of code.

January 17, 2023 | The Web Project Guide Podcast

Episode 14: Know Your Integrations (w/ Greg Dunlap) Off-site link

Corey and Deane discuss the four major parts of a content model. Then, Greg Dunlap, Director of Strategy at Lullabot, joins us to define a web integration, discuss the finer details of development risks and runtime risks — as well as real-time vs scheduled data — and praise the efficiency of using Google Docs as a workflow tool. Corey and Greg give Deane a music lesson, too.

December 14, 2022 | The Web Project Guide Podcast

Episode 13: Develop the Graphic and Interface Design (w/Sam Otis) Off-site link

Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He’s kidding, mostly.) Then, Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, joins us to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.

November 16, 2022 | The Web Project Guide Podcast

Check out more articles on design.