STYLE GUIDE
Service Blocks
Service Promo Blocks
Discovery and Research
Before you design or build anything, you need to understand what you're actually dealing with — your audiences, your content, and what your team can realistically manage. That means inventorying what you have, interviewing stakeholders and users, and doing enough research to make confident decisions before a wireframe gets drawn.
Web Strategy
The decisions that determine whether a web project succeeds happen before design or development begins — how content is structured, how the site is organized, how editors will manage it, and which platform makes sense for your team and your content.
Digital Platform Selection
Most CMS decisions happen too early, driven by vendor relationships or feature checklists that don't account for how your team actually works. We evaluate platforms against your real requirements — editorial workflow, integrations, technical capacity, and content model — and give you a clear, reasoned recommendation.
AI Strategy
Most teams are either ignoring AI or rushing to adopt it without a clear plan. We help content and web teams figure out where it actually fits — evaluating tools, adjusting workflows, planning for AI-generated content, and making sure your site is structured for generative search.
Design
Good web design solves two problems at once — it works for the people visiting your site and for the editors managing it. That means UX research, visual systems, accessible interfaces, and prototypes tested with real users before anything gets built.
User Experience Testing
The best time to find out your navigation doesn't work is before it's built. Usability testing, card sorting, tree testing, and prototype validation with real users catch problems early — when changing course is still straightforward and the decisions haven't been locked into code.
Web Accessibility
Accessibility isn't a feature you add at the end — it's something you build in from the start. That means auditing for WCAG 2.2 AA compliance, fixing what's broken, training your editorial team to write accessibly, and making sure design and development follow suit.
.NET Development
Complex websites need development that accounts for how content actually works — the integrations, the editorial workflows, the edge cases that don't show up until launch. We build on Optimizely, Umbraco, and Contentstack using .NET, with as much attention to the editor experience as the user-facing result.
Headless
Managing content across a website, an app, and multiple channels gets complicated fast when everything runs through a single traditional CMS. Headless architecture separates content from presentation — giving your team more flexibility and your developers more options, without sacrificing the editor experience.
Web and CMS Migration
Moving to a new CMS means more than exporting and importing content — it means mapping your content model, planning redirects, auditing what's worth keeping, and making sure editors land in a system that actually works better than the one they left.
Coaching and Co-Development
Some teams need a development partner who builds alongside them — not one who takes over. We work with .NET teams to build CMS capability in Optimizely and Umbraco through co-development, code review, and hands-on knowledge transfer at whatever pace makes sense.
Ongoing Partnership Plans
A website needs attention after launch — new features, design updates, strategic guidance, and someone who knows the code when something breaks. We offer monthly partnership plans that cover development, design, and consultation for sites we built and sites we inherited.
Digital Optimization
Most organizations don't need a full redesign — they need a clear picture of what's working, what isn't, and what to fix first. We help teams get more from their existing site through roadmapping, performance auditing, accessibility review, and a plan for steady improvement.
Web Operations
Content goes stale, ownership gets murky, and publishing standards drift — especially on complex sites with multiple teams. We help organizations build the editorial workflows, ownership structures, and governance frameworks that keep a site manageable long after launch.
Engagement Promo Blocks
What is digital platform selection?
Digital platform selection is the process of determining which content management system or digital platform is the right fit for where an organization is and where it's going.
Learn more with our digital platform explainer.
What is an accessibility audit and assessment??
A web accessibility audit is a systematic evaluation of a website against established accessibility standards. The current baseline for web accessibility compliance is WCAG 2.2 AA.
Learn more with our accessibility audit explainer.
What is a UX foundation workshop?
A UX Foundation Workshop is a structured process for organizations that know they need a new website — or a significant overhaul — but haven't yet aligned on who the site is really for, what it needs to accomplish, or what should happen first.
Learn more with our UX workshop explainer.
What is a design audit?
A design audit is a structured evaluation of a website's visual design — how it looks, how consistently it's applied, and whether it holds up against current standards.
Learn more with our design audit explainer.
What is a content strategy audit?
A content strategy audit is a qualitative assessment of a website's content — not just what's there, but whether it's working.
Learn more with our content strategy audit explainer.
What is a digital experience readiness roadmap?
A Digital Experience Readiness Roadmap is for organizations that need to build, expand, or fundamentally realign their digital presence — but aren't sure where to start, what's actually the priority, or whether their team is set up to execute it.
Learn more with our digital experience explainer.
What is organizational AI readiness?
An Organizational AI Readiness Assessment helps organizations get a clear, honest picture of where they stand with AI — what's already happening, what opportunities are worth pursuing, what risks need to be managed, and what a reasonable path forward looks like.
Learn more with our organizational AI readiness explainer.
What is a GEO audit and assessment?
A GEO audit (Generative Engine Optimization audit) evaluates how well a website's content is structured to be found, understood, and cited by AI-powered search tools — including ChatGPT, Google's AI Overviews, Perplexity, and Claude.
Learn more with our GEO audit explainer.
What is web experimentation guidance?
Web experimentation guidance helps organizations build a sustainable practice around A/B testing and site experimentation — the kind that actually improves outcomes over time rather than producing a collection of inconclusive tests and forgotten results.
Learn more with our web experimentation explainer.