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Chapter 7: Know Your Content Off-site link

One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.

August 15, 2019 | The Web Project Guide

Writing an RFP Based On Real Site Strategy

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

February 28, 2012 | A List Apart

Fresh Design and Interconnected Content Model

In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.

Creating a New Product: From User Flows to Prototypes

User flows helped us determine the best way to move users from one point to another, and prototypes helped confirm we were going in the right direction.

Clean Design for an Important Community Resource

The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.

A Sense of Place for a Small University

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Connecting a Web of Resources

Helping connect a wide web of researchers, all while doing a bit of research for ourselves.

So ... What Is Discovery?

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

March 6, 2020

Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link

Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.

October 11, 2012 | Eating Elephant