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A website needs to be deployed in a public environment to function correctly. You need to determine the technical, organizational, and financial parameters of this hosting.

Development

Selecting a content management system (CMS) is a combination of research and vendor engagement. You need to identify prospective systems, investigate their capabilities, engage with the vendors for demonstrations or questions, and finally distill and synthesize all that information and come to a decision.

Discovery and Scoping  |  Optimizely  |  Umbraco

At this stage, you have enough information to draw up requirements for what you need in a content management system (CMS).

Development  |  Discovery and Scoping  |  Optimizely  |  Umbraco

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Development

With knowledge of the content and how it’s organized, along with your organization’s marketing assets, you can visually plan the site from wireframes to fully rendered design.

Accessibility  |  Design and Front-End

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Accessibility  |  Content and IA

Content takes many shapes and connects in many ways. How these shapes and connections manifest – both in how they relate to the editorial and design model and in how they are converted into data that a content management system can manage – has considerable impact on every subsequent stage of the project.

Content and IA  |  Development

Your site won’t just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?

Content and IA  |  Strategy

Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.

Content and IA  |  Strategy

A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”

Digital Optimization  |  Strategy