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April 15, 2020  |  The Web Project Guide

Chapter 23: Plan for Post-Launch Operations

Another cloud of location icons.

An effective website depends on a collection of humans performing roles. Who are these people, what are they being asked to do, and how are lines of communication and reporting established?

Digital Optimization

Corey Vilhauer  |  April 13, 2020

Content Strategy and Crisis Communication: Your Content During the COVID–19 Pandemic and Beyond

Corey Vilhauer sitting at his desk.

Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn't about maximizing potential, but for providing guidance and clarity.

Content and IA

March 16, 2020  |  The Web Project Guide

Chapter 22: Test and Launch the Site

An astronaut flanked by two other astronauts.

The time has come to launch. You need to check off the final items on your list, make sure the site is running in its production environment, and launch. Then, you need to make sure you resolve the issues that crop up after the site goes live.

Development

March 15, 2020  |  The Web Project Guide

Chapter 21: Migrate and Populate the Content

A man watching a flock of migrating birds.

An oft-overlooked step in a website project is actually getting the content into the CMS. This might be an automated or manual project, depending on where the content is now, and how it might need to change.

Migration

Corey Vilhauer  |  March 6, 2020

So ... What Is Discovery?

A rocket with a line from A to B.

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

Content and IA  |  Design and Front-End  |  Discovery and Scoping  |  Strategy

February 21, 2020

Navigating the DAM Revolution

A stylized photo of a construction site.

Digital asset management solutions are on the rise. Learn more about how you can benefit from utilizing a DAM solution, and the steps needed for implementation.

Development

February 16, 2020  |  The Web Project Guide

Chapter 20: Implement the Back-End Functionality

A rocket booster next to a power drill and wrenches.

This is a deceptively simple step for what amounts to actually building the inner workings of the website. You need to examine site functionality, break it into manageable iterations, and plan how it all will come together.

Development

February 15, 2020  |  The Web Project Guide

Chapter 19: Implement the Design

A rocket ship being built.

To take visual design and turn it into a fully functional (and responsive) web design is a mix of programming, math, and human interaction.

Design and Front-End

Joe Kepley  |  January 30, 2020

Keeping Your CMS Secure

Someone looking at a mobile device.

Unauthorized meddling in your content management system can lead to loss of reputation, loss of income, and even loss of actual assets. Enabling multi-factor authentication protects your site and makes sure only the right people can access it.

Development

January 16, 2020

Chapter 18: Select an Integration Partner

Two people by a campfire.

In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.

Development  |  Discovery and Scoping  |  Project Management

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