Blend Interactive is excited to announce we have become the first North American uMarketingSuite Partner! Find out more about our partnership with uMarketingSuite.

We are Blend Interactive

We make complex websites better, accessible, clear, effective, consistent, flexible, manageable

Why choose Blend?

So, what makes us so unique? The real question is: how can we help guide you through your complex web and content problems?

WE EMBRACE CHALLENGE

It doesn’t matter how complex your design or implementation project is. You’ll leave with a sense of order and understanding.

WE’RE ON YOUR TEAM

There’s no need to worry about communication problems: we work best when we’re part of a cohesive team — either alongside a marketing partner or serving as integration lead, internal or distributed.

WE’RE ADVOCATES FROM START TO FINISH

Above everything, we advocate for you and your audiences. We help make decisions that lead to sustainable, maintainable, and user-focused web projects.

Featured work.

Our goal — with every project — is to make YOUR goals easier to achieve.

View all of our featured work.

Partnering Toward a Fresh New Credit Union Design

Relationships matter, especially in the world of federal credit unions. Thankfully, partnerships are what we specialize in at Blend — and it was a partnership with SELCO that led to a fresh, beautiful new site.

A Fresh Look for a Minnesota Institution

Updating the design for Minnesota State University Mankato in a way that didn’t remake the entire website.

Iterative Technical Planning: A Smoother Development Cycle

Gradual technical scoping leads to a more informed — and smoother running — project. Here’s how we did it.

The Web Project Guide

A guide to understanding the web design and development process. Buy the book, read each chapter, or listen to the podcast!

Digital Optimization at Blend

Blend maintains a website's progress and performance after launch through our Digital Optimization practice.

News and thoughts from Blend Interactive.

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us.

Read all of our thoughts.

Episode 10: Organize Your Content (w/ Lisa Maria Marquis) Off-site link

Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)

August 16, 2022 | The Web Project Guide Podcast

Internship Recap: Summer 2022

Avery Thorson | Thomas Pofahl

Summer is starting to wind down, and it's almost time to say goodbye to Blend's summer 2022 interns. Before the two head back off to college, hear what they have to say about their time here at Blend!

July 28, 2022

Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson) Off-site link

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

July 19, 2022 | The Web Project Guide Podcast

Optimizely Release Notes — May/June 2022

Bob Davidson

The following release notes highlight major or interesting changes in Optimizely's products in May and June 2022.

July 15, 2022

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