Industries
Healthcare — Websites that work for patients, providers, and the editorial team managing thousands of pages.
Healthcare content is complex because healthcare is complex. Your website should handle that gracefully.
The problem.
Your healthcare organization's website is enormous. Hundreds of condition pages. A provider directory that pulls from three different systems. Service line content that multiple departments need to update. Patient portal links, location finders, career listings, and a blog that marketing manages with whatever time they have left.
The question is whether your website handles that complexity in a way that actually helps patients find what they need — or whether it's become a system that nobody fully understands and everyone is slightly afraid to update.
The solution.
Healthcare websites aren't marketing sites with a provider directory bolted on. They're content ecosystems where accuracy matters, where accessibility isn't optional, where editorial workflows need to accommodate clinical review, and where a parent searching for information about their child's diagnosis needs to find clear, trustworthy answers — not a wall of medical jargon.
Getting this right means treating the website as a clinical communication tool, not just a marketing channel. That means structured content, clear pathways, integrated systems, and governance that keeps everything current and accurate.
We'd love to talk.
Ready to talk through your project? We're ready to hear from you. Drop us a line.
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How Blend helps healthcare organizations.
Two decades of healthcare web projects give us pattern recognition that's hard to build any other way. We know what content models work for multi-location health systems, how to structure provider directories for both search and editorial maintenance, and how to design condition libraries that patients can actually navigate.
We approach every healthcare project with the understanding that the content serves patients first, supports the clinical mission, and needs to be manageable by a team that has a hundred other responsibilities.
What can healthcare web services include?
Web strategy, design, and development tailored to the specific challenges of healthcare content and healthcare editorial teams.
Content architecture
- Condition and diagnosis libraries
- Provider directory architecture
- Service line and location content models
- Clinical content review workflows
Integrations
- Provider directory feeds from credentialing and directory platforms
- Appointment scheduling connections
- Patient portal linking
- Location and mapping systems with privacy-compliant data handling
Design and editorial support
- Patient-centered navigation and wayfinding
- Accessible design for all users and all devices
- Editorial governance for clinical and marketing content
- CMS training for healthcare editorial teams
Specializing in Children's Hospitals
Children's hospitals have unique content challenges — from family-centered navigation to diagnosis-first content architecture. We've been working with children's hospitals for a very long time.
Web Strategy
Content strategy, information architecture, governance, and CMS planning — the strategic decisions that make complex web projects succeed.
Design
Design that works for your audience and your editors — from visual systems and prototyping to accessible, structured interfaces.
.NET Development
Custom .NET development on Optimizely, Umbraco, and Contentstack — built for complex content and the editorial teams who manage it.
Case Studies
A few healthcare-related projects we're proud of.
Our thoughts and guidance in the healthcare space.
Before you dive into your healthcare project, here's what's worth thinking through.
Optimizely
As a Platinum Partner and past Partner of the Year, we have a long track record of successful projects with Optimizely (formerly Episerver).
Learn More about Optimizely
Umbraco
As one of Umbraco's Platinum Partners, we have both consulted on and developed for Umbraco, the "Friendly" CMS.
Learn More about Umbraco
Contentstack
Blend is a Contentstack Solutions Partner, giving us the power of an industry-leading headless CMS to our offerings.
Learn More About ContentstackFrequently asked questions.
Do you build HIPAA-compliant websites?
We build websites that follow best practices for healthcare web security and data handling. While website content management doesn't typically fall under HIPAA's direct scope (PHI handling does), we're experienced in building for healthcare organizations that operate within HIPAA-regulated environments — and we're careful about data handling, form submissions, and third-party integrations accordingly.
How do you handle provider directory integrations?
We've built provider directory integrations pulling from a range of source systems. The approach depends on how your provider data is managed — whether it's in a dedicated directory platform, a credentialing system, or a combination. We design the integration so that provider data is current, searchable, and editable only where appropriate.
How do you handle the balance between marketing and clinical content?
Through content architecture. When marketing content and clinical content are structured as separate but connected content types — each with defined owners and review processes — both teams can do their work without blocking each other. The content model enforces the separation; governance defines who owns what.