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Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Getting the most out of Optimizely Cloudflare Edge Logs
Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support. Access and analysis can be a bit clunky, so Blend's Director of Development Bob Davidson provides some strategies for getting the most out of these logs.
Upgrade Your CMS: Umbraco or Optimizely
What do you need to know when it comes to an Optimizely or Umbraco upgrade? We asked some of our lead developers to highlights some of the common obstacles and pain points of a large CMS upgrade.
Optimizely Release Notes — March-April 2024
The following release notes highlight major or interesting changes in Optimizely's products from March and April 2024.
Optimizely Release Notes — January-February 2024
The following release notes highlight major or interesting changes in Optimizely's products from January and February 2024.
Optimizely Release Notes — November-December 2023
The following release notes highlight major or interesting changes in Optimizely's products from November and December 2023.
Optimizely Release Notes — September-October 2023
The following release notes highlight major or interesting changes in Optimizely's products from September and October 2023.
Optimizely Release Notes — July-August 2023
The following release notes highlight major or interesting changes in Optimizely's products from July and August 2023.
Optimizely Release Notes — May-June 2023
The following release notes highlight major or interesting changes in Optimizely's products from May and June 2023.
Episode 20: Implement the Back-end Functionality (w/ David Knipe) Off-site link
Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.
Optimizely Release Notes — March-April 2023
The following release notes highlight major or interesting changes in Optimizely's products from March and April 2023.
Beyond Blend.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

From Pixels to Purpose
A newsletter from our CEO, where personal stories meet practical insights on creativity and leadership.