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Corey and Deane chat about the first time they realized they really liked content modeling, and how modeling is the hidden language of content.  Then, Jeff Eaton, partner at Autogram, joins to define content modeling, the concept of content reuse (and its many issues), and the balance between philosophical modeling and actually doing the work in spreadsheets.

Content and IA  |  Strategy

Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)

Content and IA  |  Strategy

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

Content and IA  |  Strategy

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Higher Education  |  Content and IA  |  Discovery and Scoping  |  Strategy

There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.

Content and IA  |  Design and Front-End

How Blend prepared the twenty-four chapters of The Web Project Guide for future search.

Technology  |  Content and IA  |  Design and Front-End  |  Development  |  Strategy  |  Umbraco

Two hundred sites in one fell swoop.

Accessibility  |  Content and IA  |  Design and Front-End  |  Development

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

Healthcare  |  Content and IA  |  Digital Optimization  |  Strategy

Brookings Health System wanted to create a new front door for the hospital — both literally and digitally.

Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Strategy

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Healthcare  |  Content and IA  |  Discovery and Scoping  |  Strategy