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What is Content Integration?
Making an attempt to invent a definition for a large chunk of what we do each day at Blend: content integration.
So ... What Is Discovery?
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.
Three Reasons Website Content Fails
While you can target advertising to drive visitors to your website, there is no guarantee that a visitor will respond to a campaign in the way you expect.
Kill Your Processes
The small details and the specific tools definitely matter. But there’s a need to break away from tools and begin learning to act on the fly.
The Need for Content Operations
We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.
Digital Optimization is for Marketers
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.
Empathy and Content Strategy
Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?
Simplifying the Complexities of a Banking Site
We all know what we want from our bank: simple solutions for our hard-earned money. But we also know that banking isn't quite that easy, especially when it comes to communicating those simple solutions. Blend's CTO Joe Kepley explains some ways to improve financial site performance in this article.
Making the Switch to Google Analytics 4
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
A Long-Time Partnership Across an International Border
A partnership nearly a decade in the making, Blend and CNO have worked closely to provide web solutions both inside and outside.