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Writing an RFP Based On Real Site Strategy
When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.
Fresh Design and Interconnected Content Model
In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.
Creating a New Product: From User Flows to Prototypes
User flows helped us determine the best way to move users from one point to another, and prototypes helped confirm we were going in the right direction.
Clean Design for an Important Community Resource
The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.
A Sense of Place for a Small University
Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.
Connecting a Web of Resources
Helping connect a wide web of researchers, all while doing a bit of research for ourselves.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
So ... What Is Discovery?
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.
Design Through Discovery: Blend's Strategic Design Philosophy
Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.