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Understanding the Ecosystem: Documentation of People and Apps

An onsite exercise in alignment, our governance and taxonomy workshop helped present a big picture look at internal communication.

A Sense of Place for a Small University

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Discovery and Content Modeling to Fit a Larger Brand

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Connecting a Web of Resources

Helping connect a wide web of researchers, all while doing a bit of research for ourselves.

Writing an RFP Based On Real Site Strategy

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Strategic Planning for a Storied University

Developing a content plan that can be maintained by an existing on-site development team.

Understanding Customers: Data, Journeys and Insights

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

February 27, 2018 | Jon Crowley

So ... What Is Discovery?

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

March 6, 2020

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

February 28, 2012 | A List Apart

Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link

Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.

October 11, 2012 | Eating Elephant