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Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link

Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.

October 11, 2012 | Eating Elephant

Building Confidence: The Hidden Content Deliverable Off-site link

When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. But what if the biggest deliverable is simply to help clients understand what they're expected to manage in the first place?

January 19, 2012 | Eating Elephant

Clarifying our Vocabulary: The Words We Use Off-site link

The chasm of understanding between consultant and client is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded, and sometimes impossible to decipher.

January 31, 2013 | Eating Elephant

Turning Card Sort Lemons into Content Strategy Lemonade Off-site link

If there’s one skill that is too often overlooked in the web strategy industry, it’s the act of continuing to find useful information in what seems to be rubbish data.

October 13, 2011 | Eating Elephant

Understanding the Ecosystem: Documentation of People and Apps

An onsite exercise in alignment, our governance and taxonomy workshop helped present a big picture look at internal communication.

Discovery and Content Modeling to Fit a Larger Brand

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Strategic Planning for a Storied University

Developing a content plan that can be maintained by an existing on-site development team.

Writing an RFP Based On Real Site Strategy

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

A Sense of Place for a Small University

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Connecting a Web of Resources

Helping connect a wide web of researchers, all while doing a bit of research for ourselves.