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Creating a New Product: From User Flows to Prototypes

User flows helped us determine the best way to move users from one point to another, and prototypes helped confirm we were going in the right direction.

Clean Design for an Important Community Resource

The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.

A Sense of Place for a Small University

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Discovery and Content Modeling to Fit a Larger Brand

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Writing an RFP Based On Real Site Strategy

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Understanding Customers: Data, Journeys and Insights

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

February 27, 2018 | Jon Crowley

Design Through Discovery: Blend's Strategic Design Philosophy

Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

August 20, 2020

The Web of Questions

Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.

December 12, 2013

Episode 1: Know the Scope of the Project (w/ Bill DeRouchey) Off-site link

Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.

November 22, 2021 | The Web Project Guide Podcast

Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

December 15, 2021 | The Web Project Guide Podcast