Blend Interactive is excited to announce we have become the first North American uMarketingSuite Partner! Find out more about our partnership with uMarketingSuite.
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Connecting a Web of Resources
Helping connect a wide web of researchers, all while doing a bit of research for ourselves.
Strategic Planning for a Storied University
Developing a content plan that can be maintained by an existing on-site development team.
So ... What Is Discovery?
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.
Domain Knowledge: What You Need - Or Don't Need - To Know
We are experts in our field. But we don’t always have the full grasp of our clients’ industries. Where do we draw the line?
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Chapter 1: Know the Scope of the Project Off-site link
So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.
Chapter 2: Set Your Expectations Off-site link
What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.
Chapter 4: Create a Project Plan Off-site link
Determine the true time scope of your project. When does it start (hint: right now, perhaps) and how will you choose someone to help through to the very end?
Chapter 3: Form Your Project Team Off-site link
Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.
Chapter 5: Identify Your Audiences Off-site link
We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?