Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how.
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Chapter 8: Gather Insight From Your Metrics Off-site link
A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”
A Web Analytics Primer
Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.
Developing a Roadmap for Digital Transformation
Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.
Why Planning Matters
Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
How Audits Improve Your Site: Accessibility, Performance, and Design Audits
Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.
DXP and Optimization — Choosing Your Tools
Starting a plan to enhance your digital optimization, means finding your right tool set.
DXP and Optimization - Setting Goals
Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.
Getting Started with Web Experimentation
Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.
A New and Flexible Umbraco Site to Promote Healthy Living
The South Dakota Department of Health partnered with Blend and Umbraco to create a future-focused, relevant, and flexible website to promote healthy living across the state.