Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how. 

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Chapter 8: Gather Insight From Your Metrics Off-site link

A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”

August 16, 2019 | The Web Project Guide

A Web Analytics Primer

Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.

March 4, 2014

Developing a Roadmap for Digital Transformation

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

Why Planning Matters

Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.

August 4, 2021

Understanding Customers: Data, Journeys and Insights

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

February 27, 2018 | Jon Crowley

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

April 19, 2023

DXP and Optimization — Choosing Your Tools

Starting a plan to enhance your digital optimization, means finding your right tool set. 

August 21, 2023

DXP and Optimization - Setting Goals

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

July 25, 2023

Getting Started with Web Experimentation

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

September 15, 2023

A New and Flexible Umbraco Site to Promote Healthy Living

The South Dakota Department of Health partnered with Blend and Umbraco to create a future-focused, relevant, and flexible website to promote healthy living across the state.