Kill Your Processes

We spend so much time learning the small details and tools needed to do our work — but do we spend enough time talking about the larger process? Are we too tied to our methods to break away and do what's best for the client?

This month, Blend’s User Experience Strategist Corey Vilhauer wrote about just this over at The Pastry Box Project (The Pastry Box is no longer active, this post is now saved at Eating Elephant)

As a content strategist, I spent a lot of time in the beginning learning about content audits and style guides. I defined the landscape around me by reading everything I could, creating a gigantic document, and putting my new knowledge to work. I wanted definition to shape my expectations. I struggled to find the edges of the industry.

Once we’ve found those edges, though? That’s when things get dangerous. We know all of the tools, but we haven’t quite learned how they interact. We know the terms, but we don’t know how to adapt them on the fly.

We know what we can do, but we don’t know what we should do.

Check it out. And while you’re at it, make sure you catch his entire series at The Pastry Box Project this year.