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Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link
Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.
Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
Building Confidence: The Hidden Content Deliverable Off-site link
When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. But what if the biggest deliverable is simply to help clients understand what they're expected to manage in the first place?
Clarifying our Vocabulary: The Words We Use Off-site link
The chasm of understanding between consultant and client is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded, and sometimes impossible to decipher.
Turning Card Sort Lemons into Content Strategy Lemonade Off-site link
If there’s one skill that is too often overlooked in the web strategy industry, it’s the act of continuing to find useful information in what seems to be rubbish data.
Chapter 18: Select an Integration Partner Off-site link
In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.
Understanding the Ecosystem: Documentation of People and Apps
An onsite exercise in alignment, our governance and taxonomy workshop helped present a big picture look at internal communication.
A Telemedicine Solution for a Regional System
Blend helped move a healthcare system from paper binders into the future through a sophisticated content model and map integration in Umbraco.
Discovery and Content Modeling to Fit a Larger Brand
By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.
Strategic Planning for a Storied University
Developing a content plan that can be maintained by an existing on-site development team.