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Episode 20: Implement the Back-end Functionality (w/ David Knipe) Off-site link

Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

June 20, 2023 | The Web Project Guide Podcast

Translating Design into Optimizely Gold

For the United Nations Federal Credit Union, Blend worked with an existing design team to help translate web discovery and design into a working Optimizely site.

A New Web Presence for a Regional Powerhouse

Gate City Bank worked with Blend on a total site overhaul — from discovery to development and launch. Now, with a new design and Optimizely implementation, their new site is ready to soar.

Partnering Toward a Fresh New Credit Union Design

Relationships matter, especially in the world of federal credit unions. Thankfully, partnerships are what we specialize in at Blend — and it was a partnership with SELCO that led to a fresh, beautiful new site.

Responsive Tables Help Customers Compare Accounts

Tables, while seemingly simple, can be difficult to implement — especially when it comes to mobile widths. For SELCO, Blend helped develop a table option that worked at both full-width and on mobile.

Applying Dark Mode to Our Own Brand

It’s always easiest to experiment on yourself, which is why we made a push to include an automatic dark mode on the new Blend Interactive site.

Getting Help Content From API to the User — In Any Language

Implementing a user-first migration of help content into Episerver (now Optimizely) for ExactTarget's user and partner audiences.

Promoting a New Product With a New Subsite

Integration of an Episerver (now Optimizely) site to include Marketo and Salesforce, all built from design to launch.

A Forklift Toward a New System

Moving a site from Ektron to Episerver (now Optimizely) while still maintaining clarity and consistency.

More than a Lift and Shift: Moving Dozens of Sites onto Optimizely

A project in process, we are helping move dozens of sites for a major investment firm onto Optimizely.