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Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part One: How Search Works

Binoculars sitting on a table.

Before we can make decisions about site search, we need to understand how it works. In part one of our site search series, we look at how search works.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Your Guide to Site Search Functionality

Binoculars sitting on a table.

Site search requires big decisions — and solid expectations. We introduce a four-part series on planning for and making decisions around your site's internal search.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  March 6, 2020

So ... What Is Discovery?

A rocket with a line from A to B.

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

Content and IA  |  Design and Front-End  |  Discovery and Scoping  |  Strategy

September 16, 2019  |  The Web Project Guide

Chapter 10: Organize Your Content

A person carrying a box with other boxes and tanks in the background.

Your site won’t just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?

Content and IA  |  Strategy

September 15, 2019  |  The Web Project Guide

Chapter 9: Develop a Strategy for Your Content

A person drawing a rocket blueprint.

Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.

Content and IA  |  Strategy

August 16, 2019  |  The Web Project Guide

Chapter 8: Gather Insight From Your Metrics

The big dipper drawn with dots and lines.

A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”

Digital Optimization  |  Strategy

July 16, 2019  |  The Web Project Guide

Chapter 6: Identify Outcomes and Expectations

A house on a hill.

Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.

Discovery and Scoping  |  Strategy

July 15, 2019  |  The Web Project Guide

Chapter 5: Identify Your Audiences

A person using an X-Ray to see a bear and birds in a forest.

We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?

Discovery and Scoping  |  Strategy

June 15, 2019  |  The Web Project Guide

Chapter 3: Form Your Project Team

A scientist, an executive, and an astronaut.

Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.

Discovery and Scoping  |  Project Management  |  Strategy

May 16, 2019  |  The Web Project Guide

Chapter 2: Set Your Expectations

A rocket ship going from point A to point B on a dotted line.

What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.

Design and Front-End  |  Project Management  |  Strategy