Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how.
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Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley) Off-site link
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
Episode 6: Identify Outcomes and Expectations (w/ C. David Gammel) Off-site link
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.
Episode 5: Identify Your Audiences (w/ Erika Hall) Off-site link
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.
How Blend Chooses a CMS
Over its history, Blend has developed a pattern of being an early North American partner for a number of European CMS systems. Blend was an early North America Partner for eZ Publish (now Ibexa), Episerver (now Optimizely), and Umbraco (still Umbraco!).
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Fresh Design and Interconnected Content Model
In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.
Creating a New Product: From User Flows to Prototypes
User flows helped us determine the best way to move users from one point to another, and prototypes helped confirm we were going in the right direction.
Clean Design for an Important Community Resource
The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.
A Sense of Place for a Small University
Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.