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Chapter 3: Form Your Project Team Off-site link
Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.
Chapter 5: Identify Your Audiences Off-site link
We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?
Chapter 7: Know Your Content Off-site link
One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.
Chapter 6: Identify Outcomes and Expectations Off-site link
Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.
Chapter 16: Select a Content Management System Off-site link
Selecting a content management system (CMS) is a combination of research and vendor engagement. You need to identify prospective systems, investigate their capabilities, engage with the vendors for demonstrations or questions, and finally distill and synthesize all that information and come to a decision.
Chapter 15: Determine System Requirements Off-site link
At this stage, you have enough information to draw up requirements for what you need in a content management system (CMS).
Chapter 18: Select an Integration Partner Off-site link
In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.