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Joe Kepley  |  March 9, 2026

Stop Starting Over: A Better Way to Build Association Websites

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Learn how data orchestration helps associations avoid costly website rebuilds by decoupling content sources from the CMS — so switching tools doesn't mean starting over.

Associations  |  Development  |  Strategy

Joe Kepley  |  March 9, 2026

The Membership Magnet: Growing Your Association with Strategic Content Paywalls

Learn five content paywall strategies associations can use to grow membership — including tiered access, metered access, time delays, and sharing codes.

Associations  |  Strategy

April 11, 2025

A Startup Mentality for an Association Project

A stylized photo of person laughing with an Entrepreneurs Organization logo.

Bringing a startup mentality to a multi-tiered project, our work with Entrepreneurs' Organization was one of iteration, extensibility, and a great site built with Umbraco.

Associations  |  Design and Front-End  |  Development  |  Strategy  |  Umbraco

November 21, 2024

A History of Optimizely Support and Advancement

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From the initial launch to support and new initiatives, Blend has worked alongside APTA for years to provide advanced experience for site users.

Agencies  |  Associations  |  Healthcare  |  Development  |  Optimizely  |  Strategy

October 23, 2024

How Let’s Skate Moved From a Single Campaign to a Community Brand

A stylized photo of a Let's Skate flag with a Let's Skate logo.

From a one-off campaign to the future of the skate community in Sioux Falls, Let’s Skate looked to Blend to help ensure their online message was clear and ready to transmit.

Associations  |  Design and Front-End  |  Umbraco

Joe Kepley  |  August 28, 2024

Main Site or Microsite — Make the Most of Your Digital Event Strategy

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Hosting an event for your association is one thing, but promoting it online to the right audience is a different conversation. 

Associations  |  Design and Front-End  |  Development  |  Strategy

August 1, 2024

A Hybrid Approach to Conference Content Management

A stylized photo of a government building with a N A F C U logo.

NAFCU needed a website that could integrate information across its numerous microsites without losing the feel of its brand. That's when Blend stepped in to integrate a hybrid approach designed to seamlessly navigate any content.

Associations  |  Content and IA  |  Development

Joe Kepley  |  September 25, 2023

Improving Your Professional Association Site: Tips for Driving Engagement

Laptop surrounded by icons, including an alert icon, a heart, an eye, and a Blend logo.

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy

December 20, 2021

Iterative Technical Planning: A Smoother Development Cycle

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Gradual technical scoping leads to a more informed — and smoother running — project. Here’s how we did it.

Agencies  |  Associations  |  Healthcare  |  Optimizely  |  Strategy

December 17, 2021

Creating and Facilitating a Community

A stylized photo of a private airplaine with an American Bonanza Society logo.

American Bonanza Society’s user forums are a central hub for information on Bonanza-style aircraft. We built them right into Optimizely.

Associations  |  Content and IA  |  Design and Front-End  |  Development  |  Optimizely

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