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How Audits Improve Your Site: Accessibility, Performance, and Design Audits
Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.
A More Secure Map: Replacing Google Maps with Freshpaint
A simple Google Map search can collect a lot of data, which is why a Children's Hospital client turned to Blend and Freshpaint to develop a new, secure, HIPAA-compliant location map.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
Digital Optimization is for Marketers
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.
Content Strategy and Crisis Communications
Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.
A Web Analytics Primer
Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.
Making the Switch to Google Analytics 4
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
Beyond Bounce Rate: Adding Tools to Your End-Of-Year Web Reporting
The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.
DXP and Optimization - Setting Goals
Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.
DXP and Optimization — Choosing Your Tools
Starting a plan to enhance your digital optimization, means finding your right tool set.