Thoughts and Articles from Blend Interactive

Site search can be a smarter keyword tool or a full chatbot. A guide to the AI search spectrum and how to pick the right fit for your site.

AI  |  Development

A practical look at Umbraco Automate: how to spot the repetitive work in your content pipeline and build automations that handle it for you.

AI  |  Content and IA  |  Umbraco

Hiring is a bet on budget, fit, and time. Here's the case for extending the team you already have instead of adding to headcount.

Technology  |  AI  |  Optimizely

From model routing to Virtual Teammates, this year's Opticon highlighted the future of how we will manage content. Karla was there in person, and brings us this road report from Camp Opticon.

AI  |  Optimizely

The right site search solution depends on what your visitors actually want — and whether your content is ready to support it. Here's how to decide.

AI  |  Content and IA

What to settle internally before your web RFP goes out: success criteria, a real budget range, stakeholder buy-in, and a scoring plan.

Discovery and Scoping

We're thrilled to be an ai12z partner — furthering our commitment to solving complex web problems.

AI  |  Content and IA

Migrating to a new CMS is the step teams underestimate. See how AI reshapes it — and turns a painful move into a chance to improve your content.

Migration

Content for products, services, and retainers usually take different shapes, which makes them hard to organize. Instead, we probably need to rally around what visitors intend to do to make it searchable and connected.

Content and IA  |  Discovery and Scoping

Trust in web content is getting harder to earn. A few small, human touches — a real author, real sources, a point of view — show your writing came from a person.

AI  |  Content and IA