Thoughts and Articles from Blend Interactive

The right site search solution depends on what your visitors actually want — and whether your content is ready to support it. Here's how to decide.

AI  |  Content and IA

What to settle internally before your web RFP goes out: success criteria, a real budget range, stakeholder buy-in, and a scoring plan.

Discovery and Scoping

We're thrilled to be an ai12z partner — furthering our commitment to solving complex web problems.

AI  |  Content and IA

Migrating to a new CMS is the step teams underestimate. See how AI reshapes it — and turns a painful move into a chance to improve your content.

Migration

Content for products, services, and retainers usually take different shapes, which makes them hard to organize. Instead, we probably need to rally around what visitors intend to do to make it searchable and connected.

Content and IA  |  Discovery and Scoping

Trust in web content is getting harder to earn. A few small, human touches — a real author, real sources, a point of view — show your writing came from a person.

AI  |  Content and IA

Just becuase your rates are public, it doesn't mean AI search can easily read them. How to structure credit union content for maximum crawlability. 

Financial Services  |  AI  |  Content and IA

While the discussion around web RFPs typically focuses on selecting a design and development vendor, it's important to remember that an RFP is a reflection of the organization itself.

Discovery and Scoping  |  Project Management

Brand drift usually isn't a design failure — it's a systems one. Why consistency comes down to workflow and governance, not another redesign.

Design and Front-End  |  Project Management

Upgrading to Optimizely CMS 13 brings AI content workflows, a new visual editor, and semantic search — here's why the move pays off quickly.

Optimizely