Search Results

Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.

Discovery and Scoping  |  Strategy

How Blend prepared the twenty-four chapters of The Web Project Guide for future search.

Technology  |  Content and IA  |  Design and Front-End  |  Development  |  Strategy  |  Umbraco

Gradual technical scoping leads to a more informed — and smoother running — project. Here’s how we did it.

Agencies  |  Associations  |  Healthcare  |  Optimizely  |  Strategy

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

Healthcare  |  Content and IA  |  Digital Optimization  |  Strategy

Brookings Health System wanted to create a new front door for the hospital — both literally and digitally.

Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Strategy

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Healthcare  |  Content and IA  |  Discovery and Scoping  |  Strategy

Search is an imperfect science, which is why Blend helped a national children's hospital build and adjust a new search solution one piece at a time.

Healthcare  |  Design and Front-End  |  Development  |  Optimizely  |  Strategy

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Higher Education  |  Accessibility  |  Content and IA  |  Design and Front-End  |  Development  |  Discovery and Scoping  |  Strategy  |  Umbraco

Embracing the uniqueness of a university through a deep dive into their people, both prospective and current.

Higher Education  |  Content and IA  |  Strategy

A design audit helped us better understand the scope of the existing site, which in turn helped us make better decisions.

Healthcare  |  Design and Front-End  |  Strategy