A Progressive Trade Show App that Connected Without Connectivity
Using Umbraco Heartcore, Blend helped Raven Industries create a trade show application that allowed for easy editorial access while being completely internet-free under the trade show tent.
The promise of a trade show is one of connectivity. Of meeting people. Making friendships. Closing deals. Gathering data and spec sheets, and seeing the product firsthand.
This is especially true in the world of agricultural technology — where the open sky meets a friendly clientele. But while there are a lot of ways to connect in the field — from seeing equipment firsthand to shaking hands with fellow farmers — there’s one place where connectivity can run a bit thin: the internet itself. So when your trade show booth includes an interactive web app, the big question isn’t just whether people will respond positively — it’s whether the site will respond at all.
In other words, how do you make a web application that doesn’t need the web?
This was our task for agricultural technology leader Raven Industries: to create a trade show display application that allowed editors to create, update, and maintain content while still functioning without internet access in the field. To do this, we turned to Umbraco Heartcore, the headless version of the friendly CMS.