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So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Discovery and Scoping  |  Project Management  |  Strategy

An introduction to editorial accessibility: in which we welcome the concept of accessibility and talk about its scope: both physical and societal.

Accessibility  |  Content and IA

Even though we say an image is worth 1,000 words, to an assistive device an image is simply an image. We have to provide the words. Here's how.

Accessibility  |  Content and IA

Accessibility means more than just structure. We need to write in a way that allows anyone to understand context — whether due to assistive devices, or due to a language barrier.

Accessibility  |  Content and IA

So, we've done the work to make our content readable for people. Now it's time to make sure it's structured for search and assistive devies.

Accessibility  |  Content and IA

The thrilling conclusion, in which we bring it all back together.

Accessibility  |  Content and IA

Images aren't the only challenge to those who are working through a disability — videos are equally as frustrating. Here's how to manage that.

Accessibility  |  Content and IA

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Content and IA  |  Discovery and Scoping  |  Strategy

This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done.

Accessibility  |  Content and IA  |  Design and Front-End  |  Strategy

Editorial triggers are how we help define the more small scale steps. They're called triggers because they aren't based on time - they're based on need.

Content and IA