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Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

Discovery and Scoping  |  Strategy

Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.

Discovery and Scoping  |  Strategy

Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.

Discovery and Scoping  |  Strategy

Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.

Discovery and Scoping  |  Strategy

Over its history, Blend has developed a pattern of being an early North American partner for a number of European CMS systems. Blend was an early North America Partner for eZ Publish (now Ibexa), Episerver (now Optimizely), and Umbraco (still Umbraco!).

Development  |  Discovery and Scoping

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Healthcare  |  Content and IA  |  Discovery and Scoping  |  Strategy

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Higher Education  |  Accessibility  |  Content and IA  |  Design and Front-End  |  Development  |  Discovery and Scoping  |  Strategy  |  Umbraco

Blend helped move a healthcare system from paper binders into the future through a sophisticated content model and map integration in Umbraco.

Healthcare  |  Technology  |  Content and IA  |  Development  |  Discovery and Scoping  |  Umbraco

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

Discovery and Scoping  |  Project Management

Updating the design for Minnesota State University Mankato in a way that didn’t remake the entire website.

Higher Education  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping  |  Strategy