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October 13, 2022  |  The Web Project Guide Podcast

Episode 12: Write for People and Machines (w/Sarah Winters)

A person standing in front of a webpage.

Corey and Deane talk briefly about how hard it is to run a conference. Then, Sarah Winters, founder of Content Design London and author of Content Design, joins to discuss the difference between content design and content strategy, writing and designing for accessibility, and the work it takes to turn a big ship toward lasting content change.

Accessibility  |  Content and IA  |  Strategy

September 20, 2022

A Progressive Trade Show App that Connected Without Connectivity

A stylized photo of two tractors with a Raven logo.

Using Umbraco Heartcore, Blend helped Raven Industries create a trade show application that allowed for easy editorial access while being completely internet-free under the trade show tent.

Manufacturing  |  Development  |  Strategy  |  Umbraco

September 15, 2022  |  The Web Project Guide Podcast

Episode 11: Model Your Content (w/ Jeff Eaton)

A schematic of a rocket next to a rocket launch pad.

Corey and Deane chat about the first time they realized they really liked content modeling, and how modeling is the hidden language of content.  Then, Jeff Eaton, partner at Autogram, joins to define content modeling, the concept of content reuse (and its many issues), and the balance between philosophical modeling and actually doing the work in spreadsheets.

Content and IA  |  Strategy

September 13, 2022

Sunsetting Umbraco 7: Your Path to Upgrading

A stylized background with an Umbraco logo.

Content management systems — like all software applications — are living, breathing systems of code and design. They are built with the intention of constantly improving. They are upgradable, and they are patchable. Here's what to do to ensure your Umbraco install doesn't fall behind as Version 7 is sunsetted in 2023.

Development  |  Umbraco

Taylor Lopour  |  September 7, 2022

Beyond Bounce Rate: Adding Tools to Your End-Of-Year Web Reporting

A bar graph with a question mark over it.

The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.

Digital Optimization

Karla Santi  |  August 25, 2022

Positivity, Hope, and Your Future at Blend

A Little Miss Sunshine figure.

In her original book, Little Miss Sunshine asks “Wouldn’t you like to be happy?” We’re expanding our team, and we want to help you answer that question with a “Yes.”

Coaching

August 16, 2022  |  The Web Project Guide Podcast

Episode 10: Organize Your Content (w/ Lisa Maria Marquis)

A person carrying a box with other boxes and tanks in the background.

Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)

Content and IA  |  Strategy

July 19, 2022  |  The Web Project Guide Podcast

Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson)

A person drawing a rocket blueprint.

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

Content and IA  |  Strategy

July 15, 2022

Writing an RFP Based On Real Site Strategy

Stylized photo of Minnesota West with a Minnesota West logo.

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Higher Education  |  Content and IA  |  Discovery and Scoping  |  Strategy

July 15, 2022

Moving a Bank from Design to Umbraco Implementation

A stylized photo of a Western State Bank branch.

Western State Bank had a design that needed to be implemented within Umbraco. Thankfully, that’s exactly what Blend was able to help them do.

Financial Services  |  Development  |  Migration  |  Umbraco

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