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In the early days of the web, analytics shifted from curiosity to a driving force. Now, the focus is on what you do with those analytics — what insights can you glean in order to help drive conversions? For Umbraco users, Engage helps put these insights into action

Strategy  |  Umbraco

Websites age, and need to be cared for. Here are a few thoughts on how to manage and prevent "code rot."

Development

One of the toughest parts of any web project is estimating how much the project will cost and how long it will take. Technical planning helps create better budgets, plan for more realistic timelines, and improve the efficiency of the entire project.

Discovery and Scoping  |  Strategy

Icertis needed more than a new design — they needed a full design system, and they needed it built in a robust tool. Blend and Optimizely stepped up to help them out.

Commercial Services  |  Technology  |  Design and Front-End  |  Development  |  Optimizely

A company like Icertis, which provides a contract lifecycle management solution used by some of the world's largest enterprises, needs to appeal to a wide range of potential customers. Blend built a design system to allow for better clarity and easier communication.

Commercial Services  |  Technology  |  Design and Front-End  |  Optimizely  |  Strategy

Corey and Deane talk briefly about how hard it is to run a conference. Then, Sarah Winters, founder of Content Design London and author of Content Design, joins to discuss the difference between content design and content strategy, writing and designing for accessibility, and the work it takes to turn a big ship toward lasting content change.

Accessibility  |  Content and IA  |  Strategy

Using Umbraco Heartcore, Blend helped Raven Industries create a trade show application that allowed for easy editorial access while being completely internet-free under the trade show tent.

Manufacturing  |  Development  |  Strategy  |  Umbraco

Corey and Deane chat about the first time they realized they really liked content modeling, and how modeling is the hidden language of content.  Then, Jeff Eaton, partner at Autogram, joins to define content modeling, the concept of content reuse (and its many issues), and the balance between philosophical modeling and actually doing the work in spreadsheets.

Content and IA  |  Strategy

Content management systems — like all software applications — are living, breathing systems of code and design. They are built with the intention of constantly improving. They are upgradable, and they are patchable. Here's what to do to ensure your Umbraco install doesn't fall behind as Version 7 is sunsetted in 2023.

Development  |  Umbraco

The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.

Digital Optimization