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Design Through Discovery: Blend's Strategic Design Philosophy

Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

August 20, 2020

Content Strategy and Crisis Communications

Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.

May 6, 2020

Empathy and Content Strategy

Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?

October 11, 2012

Build Your Digital Writing Toolbox

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.

January 30, 2018 | Scott Kubie

A Content Methodology Primer

Content work is not an art. It's a messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance. Learn more about building a content methodology with this content methodology primer.

December 7, 2011 | Contents Magazine

“The Myth of the Perfect Methodology” — Corey Vilhauer at Confab 2012

Every novice content strategist searches for the perfect content strategy, and every experienced content strategist fights to keep his or hers relevant. But can the always-changing process ever be complete?

May 17, 2012

Adapting to Disruption

In web, it’s been one for change, adaptation, and innovation. And 2020 has been a year of change. 

October 30, 2020

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

February 28, 2012 | A List Apart

Structured Content the Right Way

Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.

January 31, 2015

“The Self-Directed Strategist” - Confab 2016

Blend’s User Experience Strategist Corey Vilhauer spoke this week at Confab Central 2016 in Minneapolis, Minnesota about building a content strategy practice and managing organizational change. 

May 21, 2016