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Design Through Discovery: Blend's Strategic Design Philosophy
Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.
Content Strategy and Crisis Communications
Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.
Empathy and Content Strategy
Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?
Build Your Digital Writing Toolbox
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.
A Content Methodology Primer
Content work is not an art. It's a messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance. Learn more about building a content methodology with this content methodology primer.
“The Myth of the Perfect Methodology” — Corey Vilhauer at Confab 2012
Every novice content strategist searches for the perfect content strategy, and every experienced content strategist fights to keep his or hers relevant. But can the always-changing process ever be complete?
Adapting to Disruption
In web, it’s been one for change, adaptation, and innovation. And 2020 has been a year of change.
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Structured Content the Right Way
Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.
“The Self-Directed Strategist” - Confab 2016
Blend’s User Experience Strategist Corey Vilhauer spoke this week at Confab Central 2016 in Minneapolis, Minnesota about building a content strategy practice and managing organizational change.