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Understanding Site Search — Part Four: Choosing the Right Solution
How do you choose the right search engine for your site search? In part four of our site search series, we look at making the final decision.
Three Reasons Website Content Fails
While you can target advertising to drive visitors to your website, there is no guarantee that a visitor will respond to a campaign in the way you expect.
Three Ways You Can Create Responsive Content
In most marketing scenarios, the visitor is unknown to you — their session is anonymous. How, then, do you achieve “anonymous personalization”?
The Need for Content Operations
We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.
So ... What Is Discovery?
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.
Every Page is Your Start Page (So Write That Way)
The home page isn't the only door you have. Make sure you're making people welcome no matter what window they're crawling through.
Responsive Content and The Bottomless Website
A new era of “responsive content” is allowing the content of websites to adapt to different audiences and contexts to more effectively target each visitor.
Kill Your Processes
The small details and the specific tools definitely matter. But there’s a need to break away from tools and begin learning to act on the fly.
A Lawyer and a Content Strategist Walk Into A Bar..
Blend Interactive pairs up with legal firm Woods Fuller Schultz and Smith to answer questions about website accessibility.
Digital Optimization is for Marketers
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.