Web content management is constantly in a state of flux. As a discipline, it rides on the back of the Internet itself, and as the Internet landscape changes, content management changes with it. As part of Web Content Management, Deane Barker talks about where the industry is going.
Web content management isn’t a legacy industry — you can count the number of times it’s rested and been static on exactly zero hands.
In writing this book, I’ve had to navigate the blurry line between what aspects of content management are foundational and unlikely to change (content modeling, for example) and what aspects are still being defined by the marketplace (marketing automation and personalization, to name but two). In five years, parts of this book will still be wholly relevant, other parts will be showing their age, and a half-dozen new chapters will need to be added.
As a preemptive strike, I’d like to look forward a bit and consider where content management might be headed in the future. This is a practical exercise in that I’d like you to be ready for what might be around the corner, but it’s also an exercise in perspective, as I want you to understand the axes and inflection points along which this industry might expand, to give you some sense of the elasticity of content management—the industry, the software, and the discipline.