“Small CS: A Shoestring Approach to Content Strategy” — Now What? Conference 2015

The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. Corey Vilhauer talks about how to take it on.

    Corey Vilhauer
  • Apr. 30 2015

The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. How do we adapt the big concepts of content strategy to work within the constraints of a small organization?

Corey Vilhauer spoke at this year's Now What? Conference about the challenges facing small companies and organizations when they begin to take on the larger scope of content strategy. The video is below, with the slides below that. You can also read a full transcript of his talk at his blog, Eating Elephant.