Prioritizing Content Strategy for the Small Business

Running a small business or non-profit organization is a constant negotiation between resources and progress. And often, the most important resource we have is a simple one: time.

    Corey Vilhauer
  • May. 30 2013

Running a small business or non-profit organization is a constant negotiation between resources and progress. Each step forward requires a readjustment of funds and attention. Each major change means adjusting nearly every aspect of the company, and the people who dedicate their lives to these constant changes are some of the best content partners we can find.

User Experience Strategist Corey Vilhauer writes about this and what often becomes the most important resource we have: time.

From his post, “No Time for Love, Dr. Jones: Prioritizing Content Strategy for the Small Business”:

We spend a lot of time worrying about where content will come from and what form it will take. Strategic decisions focus on source and style – what will we say, and how will we say it – because that’s the part of our strategy that’s seen by our users. Makes sense. Give the people what they want.

Where we often stumble is aligning those decisions with our existing resources.

It makes perfect sense that our content should be structured. But moving an existing site from blobs to chunks means more than simple migration. And while we can all agree that everyone benefits when our content is machine-readable, the process takes more than a six-page taxonomy and an afternoon of clicking.

These things take time.

You can read more content strategy writing from Corey at his blog, Eating Elephant.