Flying Squirrel Book Hits the Market

Web Content Management: Systems, Features, and Best Practices by Deane Barker explains CMS ecosystem. 


  • May. 27 2016

Choosing a content management system (CMS) for your website can feel like an overwhelming task. Which is part of the reason Blend Interactive’s Chief Strategy Officer Deane Barker decided to take his decades of web content management experience and write the definitive publication on the subject: the recently-published Web Content Management: Systems, Features, and Best Practices

The book, also known as The Flying Squirrel Book and published by O’Reilly Media, is a result of Deane’s more than 16 years in the field of web content management (WCM). The book can be ordered directly from or on

“The book is the culmination of hundreds of implementations that I’ve been a part of,” says Deane. “It ranges from small marketing sites to massive publishing operations, across nearly every programming architecture and dozens of different CMS platforms.”

The book is a primer on essential content management topics and gives industry newcomers and seasoned practitioners an unbiased overview of the entire content management ecosystem. You can get a taste through the book’s glossary, which is available for free and fills in many of the terms needed to understand web content management.

From this book you will:

  • Learn what content is, how to compare different systems, and what the roles of a CMS team are
  • Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets
  • Explore the scope and structure of a CMS implementation project
  • Learn the process and best practices for successfully running your CMS implementation
  • Examine the practice of migrating web content, and learn how to work with an external CMS integrator

The animal on the cover of Web Content Management is a pygmy flying squirrel. This smallest species of flying squirrel can be found in the jungles of Borneo and Malaysia. The majority of O’Reilly Media book covers feature a woodcut of an animal on their book and the flying squirrel (more appropriately called a gliding squirrel) was selected for Deane’s book after the third try.